ABOUT US

Hello and welcome!

​I’m Jonathan Baptiste, the founder behind this project. 

At 27, I decided to turn my passion for design into reality by launching this Shopify store in partnership with Printful.

​

More than just apparel, it’s a statement.

​My creative process is driven by a simple goal: to design high-quality essentials—such as custom T-shirts, beanies and others—that truly mean something. 

I create pieces that people can identify with, drawing inspiration from diverse cultures, unique backgrounds, and the environments that shape us.

​

Wear your story.

​It will be very rewarding to see my designs come to life on products you use every day. 

My mission is to bring a touch of joy and a sense of belonging to everyone who wears my brand.